2009 was an odd year, and I don’t mean literally. I welcomed the year working as a VP at a midsize PR firm in New York City and I’m bidding it farewell working on my own as a consultant in Austin, TX. This year was filled with unexpected challenges on both professional and personal levels, but it was also a year of new beginnings.
I am glad to have survived 2009, but I expect to thrive in 2010. I may not have the same client roster as I did while working in Manhattan, but the few that I have value my worth as a PR professional, more important, as a person. I love the fact that my clients are my bosses and that I can give them honest advice without having to embellish the truth.
I don’t believe in coincidences. There was a purpose for moving to Austin. One validation of this is how I landed my first client, Rudy’s Bar-B-Q, the real Texas Barbecue chain. It was the first restaurant my family visited when we drove into Austin the evening of July 9th after a 10-day road trip from New Jersey. It was also my first time eating real Texas Barbecue not counting a visit to Hill Country in New York City. And I have to say, it was a great experience. All the meats were cooked to perfection and the side dishes were heavenly, but I digress.
It wasn’t a coincidence that a few days later my wife met the head of Rudy’s digital marketing agency of record, Pictoric Media Group. I ended up following him on Twitter, and he sent me a DM. After assuring him I wasn’t stalking, he and I met to go over some cause-related social media and PR campaigns. To cut a long story short, Rudy’s Bar-B-Q retained my services and I’m looking forward to launching more cause-related marketing campaigns next year. So stay tuned. [To those of you who know of my healthy appetite, I will state for the record that I don't get paid with brisket. ]
I’m glad 2009 is over, but it will always be remembered as the odd year of new beginnings.
As I wrap up this post, I’d like to share with you a video below, which takes a look back to my family’s 2009. [If you're a fan of Glee, please pardon my use of the accompanying music, I'm simply giving it some publicity. ]